Integrating the stereotype content model (warmth and competence) and the Osgood semantic differential (evaluation, potency, and activity)
European Journal of Social Psychology2013Vol. 43(7), pp. 673–681
Citations Over TimeTop 10% of 2013 papers
Abstract
We integrate two prominent models of social perception dimensionality. In three studies, we demonstrate how the well-established semantic differential dimensions of evaluation and potency relate to the stereotype content model dimensions of warmth and competence. Specifially, using a correlational design (Study 1) and experimental designs (Studies 2 and 3), we found that semantic differential dimensions run diagonally across stereotype content model quadrants. Implications of integrating classic and modern approaches of social perception are discussed.
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