Visitors' spiritual values and relevant influencing factors in religious tourism destinations
International Journal of Tourism Research2019Vol. 22(3), pp. 314–324
Citations Over TimeTop 10% of 2019 papers
Abstract
Abstract This study has conducted two rounds of interviews at the Four Great Buddhist Mountains (FGBMs) in China mainland to explore spiritual values and relevant influencing factors of religious visitors. The results analysis has categorized seven themes of spiritual values. It reflected that visitors were trying to seek a balanced life status through maintaining good relationships with their inner selves, other people, and all forms of life. The identified spiritual values were simultaneously influenced by visitors' religious belief, cultural values, and environmental elements. The findings contribute to the existing knowledge about values and provide implications for developing religious tourism sustainably.
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