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Adding a Collegiate Sport: Process, Revenue, and Title IX
Case Studies in Sport Management2018Vol. 7(1), pp. 17–21
Abstract
While Title IX recently celebrated the 46th year since its passing, college athletic programs still fail to meet Title IX standards. This case study examines the expansion of a collegiate athletic program to add a women’s sport in order to become more compliant with NCAA Title IX. The focus of this case includes (a) stakeholder considerations, (b) budget, and (c) evaluation of Title IX compliance as components of the decision-making process.
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