The Affect Misattribution Task Impacts Future Implicit and Explicit Judgments

Citations Over TimeTop 10% of 2012 papers

Abstract

In the present research, we provide evidence that the Affect Misattribution Paradigm (AMP) does not simply measure pre-existing attitudes. Instead, this task can also create new response biases that systematically alter participants' future judgments. In the following experiments, we replicate prior research on implicit contrast effects, which have shown that neutral stimuli elicit significantly more favorable automatic responses when they are presented in an implicit task along with other negative, as opposed to positive, stimuli (Scherer & Lambert, 2009a). We then extend that research by demonstrating that automatic contrast effects can carry over into future judgments, affecting both implicit and explicit evaluations of the prime stimuli. These effects are first established using nonsocial prime stimuli (Experiments 1 and 2), and then are replicated in the domain of implicit prejudice toward the elderly (Experiment 3). Implications for implicit attitude malleability, attitude measurement, and the Response Mapping model of priming are discussed.

Related Papers

• → Why do implicit and explicit attitude tests diverge? The role of structural fit.(2008)382 cited
• → Using the self to change implicit attitudes(2009)51 cited
• → Changing Deep-Rooted Implicit Evaluation in the Blink of an Eye: Negative Verbal Information Shifts Automatic Liking of Gandhi(2018)48 cited
• → Explicit Control of Implicit Responses(2010)38 cited
• → Matters Order: The Role of Information Order on Implicit Impression Formation(2019)18 cited