Accelerating Technology Acceptance: The Role of Culture of the Oil and Gas Industry in Technology Acceptance
Citations Over Time
Abstract
Summary While technology should never be seen as a panacea, it would appear that the oil & gas industry has allowed the pendulum to swing too far towards short term gains and risk aversion in regards to new technology value creation. Leadership is required to push the pendulum back towards value creating technologies which will enable our industry to create value on the massive scale that our customers demand. To create that kind of value, we must be about creating an industry culture that assesses technology and business risk appropriately, cooperates where necessary and garners investment in a disciplined way, by all parties who would benefit from an improvement in the industry's ability to commercialize technology in a meaningful way. Given that a commonly held paradigm is that "all the easy oil has been found", technology would appear to be the best chance for creating even greater efficiencies in our industry as well as creating and capturing more value for the world's energy needs. As an industry that has become one of the least effective at technology uptake, and as well an industry that also has one of the greatest needs for new technology, we must figure a way to adopt work processes which allow value creating technologies to become standard solutions more rapidly.