Identifying the Most Autonomy-Supportive Message Frame in Digital Health Communication: A 2x2 Between-Subjects Experiment
Journal of Medical Internet Research2019Vol. 21(10), pp. e14074–e14074
Citations Over TimeTop 10% of 2019 papers
Abstract
Results suggest that provision of choice rather than the use of autonomy-supportive language can be an easy-to-implement strategy to increase the effectiveness of digital forms of health communication, especially for people with a high need for autonomy.
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