Evaluating Two Common Strategies for Research Participant Recruitment Into Autism Studies: Observational Study
Journal of Medical Internet Research2020Vol. 22(9), pp. e16752–e16752
Citations Over TimeTop 22% of 2020 papers
Abstract
Our findings suggest that advertising on social media can efficiently reach a large pool of potential participants with ASD, increasing the likelihood of meeting study enrollment goals. Researchers should consider allocating at least some portion of recruitment dollars to social media platforms as a means of quickly and inexpensively reaching out to their target populations, including for studies with in-person procedures.
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