The Role of YouTube and the Entertainment Industry in Saving Lives by Educating and Mobilizing the Public to Adopt Behaviors for Community Mitigation of COVID-19: Successive Sampling Design Study
JMIR Public Health and Surveillance2020Vol. 6(2), pp. e19145–e19145
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Charles E. Basch, Charles E. Basch, Corey H. Basch, Corey H. Basch, Grace Clarke Hillyer, Christie Jaime
Abstract
This study demonstrates the incredible reach of YouTube and the potential value of partnership with the entertainment industry for communicating and mobilizing the public about community mitigation to reduce mortality from the COVID-19 viral pandemic.
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