COVID-19 Messaging on Social Media for American Indian and Alaska Native Communities: Thematic Analysis of Audience Reach and Web Behavior
JMIR Infodemiology2022Vol. 2(2), pp. e38441–e38441
Citations Over TimeTop 10% of 2022 papers
Rose Weeks, Sydney White, Anna-Maria Hartner, Shea Littlepage, Jennifer Wolf, Kristin Masten, Lauren Tingey
Abstract
Results from the 1-year Twitter campaign provide lessons to inform organizations designing social media messages to reach and engage AI/AN social media audiences. The use of interactive events, instructional graphics, and Indigenous humor are promising practices to engage community members, potentially opening audiences to receiving important and time-sensitive guidance.
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