Eliciting Opinions on Health Messaging During the COVID-19 Pandemic: Qualitative Survey Study
JMIR Human Factors2023Vol. 10, pp. e39697–e39697
Citations Over TimeTop 18% of 2023 papers
Sienna Ruiz, Uzoma Charles Okere, Michelle Eggers, Catina O'Leary, Mary C. Politi, Fei Wan, Ashley J. Housten
Abstract
We suggest convenient methods for community involvement in the creation of health messages by using a brief web-based survey. We identified areas of improvement for future health messaging, such as reaffirming the preventive practices advertised early in a crisis, framing messages such that they allow for personal choice of preventive behavior, highlighting well-known source information, using plain language, and crafting messages that are applicable to the readers' circumstances.