Social Media Marketing Strategies for Electronic Cigarettes: Content Analysis of Chinese Weibo Accounts
Journal of Medical Internet Research2024Vol. 26, pp. e51594–e51594
Citations Over TimeTop 1% of 2024 papers
Xinyi Zhou, X. Q. Hao, Yuhang Chen, Hui Deng, Ling Fang, L. Zhang, Xiaotao Yan, Pinpin Zheng, Fan Wang
Abstract
E-cigarette posts on Weibo that focus on product features and social interaction attract public attention, especially from teenagers. Stricter regulations and monitoring should be adopted to restrict the social media marketing of e-cigarettes.
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