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Race and Ethnicity in Facebook Images and Text: Thematic Analysis
JMIR Formative Research2025Vol. 9, pp. e62713–e62713
Shaniece Criss, Sarah M Gonzales, Heran Mane, Katrina Makres, Dalmondeh D Nayreau, Vaishnavi Bharadwaj, Hyunchul Kim, Thu T. Nguyen
Abstract
It can be complicated to interpret image-based posts because of the subtle ways in which an image may reference race and ethnicity but does not explicitly mention it, or when there is a contradiction in the ideas portrayed in the image versus the text. Decoding this process on Facebook can help researchers boost the positive impacts and reduce the harmful effects of racism on social media.
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