Social Listening: A Content Analysis of E-Cigarette Discussions on Twitter
Journal of Medical Internet Research2015Vol. 17(10), pp. e243–e243
Citations Over TimeTop 10% of 2015 papers
Heather Cole-Lewis, Jillian Pugatch, Amy Sanders, Arun Varghese, Susana Posada, Christopher Yun, Mary Schwarz, Erik Augustson
Abstract
Everyday people and the e-cigarette community are dominant forces across several genres and themes, warranting continued monitoring to understand trends and their implications regarding public opinion, e-cigarette use, and smoking cessation. Analyzing social media trends is a meaningful way to inform public health practitioners of current sentiments regarding e-cigarettes, and this study contributes a replicable methodology.
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