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ESG-CONCEPT IN LOGISTICS COMPA-NIES BRANDING
ECONOMIC VECTOR2024Vol. 2(37), pp. 68–71
Abstract
The article discusses the main approaches to the implementation of branding using the basic principles of the ESG concept. The largest international and domestic logistics companies that have taken into account the modern agenda in the field of sustainable development are analyzed. Recommenda-tions are given on how to evaluate the effec-tiveness of the ESG concept in the branding of logistics companies.
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