Consumer Decisionmaking in the Health Care Marketplace
RAND Corporation eBooks2016
Citations Over TimeTop 12% of 2016 papers
Erin Taylor, Katherine Grace Carman, Andrea Vaca López, Ashley N. Muchow, Parisa Roshan, Christine Eibner
Abstract
To understand how consumers make decisions and the extent to which various factors can hinder decisionmaking, RAND researchers reviewed the literature on health insurance choice and on designing websites to support consumers' choices and, where possible, gleaned best practices from the literature. To understand the approaches health insurance websites have taken to convey information to consumers, they then reviewed 20 websites.
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