Elizabeth Randon McDougal
Louisiana State University(US)
Publications by Year
Research Areas
Digital Marketing and Social Media, Management and Marketing Education, Business Strategies and Innovation, Marketing and Advertising Strategies, Technology Adoption and User Behaviour
Most-Cited Works
- → The Matchmaking Activity: An Experiential Learning Exercise on Influencer Marketing for the Digital Marketing Classroom(2018)47 cited
- → Storytelling is not just for marketing: Cultivating a storytelling culture throughout the organization(2023)41 cited
- → Telling the tale: applying a strategic brand storytelling process for STP planning(2021)11 cited
- → THE POWER OF STORY: USING STORYTELLING TO INCREASE STUDENTS’ CONFIDENCE AND COMPETENCE IN APPLYING MARKETING CONCEPTS(2020)9 cited
- → The Power of Words: Analyzing Sales Role-Playing Performance Using LIWC Linguistic Insights(2025)