P. A. Naik
University of Liverpool(GB)Department of Commerce(AU)KIIT University(IN)University of California, Davis(US)
Publications by Year
Research Areas
Laser-Plasma Interactions and Diagnostics, Laser-induced spectroscopy and plasma, Laser-Matter Interactions and Applications, Particle physics theoretical and experimental studies, Quantum Chromodynamics and Particle Interactions
Most-Cited Works
- → Understanding the Impact of Synergy in Multimedia Communications(2003)568 cited
- → Planning Media Schedules in the Presence of Dynamic Advertising Quality(1998)314 cited
- → A Hierarchical Marketing Communications Model of Online and Offline Media Synergies(2009)232 cited
- → Planning Marketing-Mix Strategies in the Presence of Interaction Effects(2005)221 cited
- → Clicks and Mortar: The Effect of On-line Activities on Off-line Sales(2003)207 cited
- → A New Livestream Retail Analytics Framework to Assess the Sales Impact of Emotional Displays(2021)161 cited