S. Shyam Sundar
Central University of Tamil Nadu(IN)Pennsylvania State University(US)Alagappa University(IN)Babasaheb Bhimrao Ambedkar University(IN)Dr. M.G.R. Educational and Research Institute(IN)Shiv Nadar University(IN)Oxford University Hospitals NHS Trust(GB)Sungkyunkwan University(KR)Saveetha University(IN)
Publications by Year
Research Areas
Digital Marketing and Social Media, Impact of Technology on Adolescents, Misinformation and Its Impacts, Media Influence and Health, Technology Adoption and User Behaviour
Most-Cited Works
- → Uses and Grats 2.0: New Gratifications for New Media(2013)993 cited
- → Humanizing chatbots: The effects of visual, identity and conversational cues on humanness perceptions(2019)945 cited
- → Rise of Machine Agency: A Framework for Studying the Psychology of Human–AI Interaction (HAII)(2019)612 cited
- → Personalization versus Customization: The Importance of Agency, Privacy, and Power Usage(2010)550 cited
- → Measuring Message Credibility(2015)547 cited
- → Conceptualizing sources in online news(2001)489 cited