Amitava Chattopadhyay
Indian Institute of Foreign Trade(IN)
Publications by Year
Research Areas
Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media, Color perception and design, Behavioral Health and Interventions, Creativity in Education and Neuroscience
Most-Cited Works
- → Effects of Color as an Executional Cue in Advertising: They're in the Shade(1997)439 cited
- → Consumer Control and Empowerment: A Primer(2002)384 cited
- → Waiting for the Web: How Screen Color Affects Time Perception(2004)365 cited
- → Does Your Company Have the Right Logo? How and Why Circular- and Angular-Logo Shapes Influence Brand Attribute Judgments(2015)280 cited
- → Rethinking Marketing Programs for Emerging Markets(2002)272 cited
- → Humor in Advertising: The Moderating Role of Prior Brand Evaluation(1990)235 cited
- → Effects of Context and Part-Category Cues on Recall of Competing Brands(1985)234 cited