Gavan J. Fitzsimons
Publications by Year
Research Areas
Consumer Behavior in Brand Consumption and Identification, Behavioral Health and Interventions, Social and Intergroup Psychology, Decision-Making and Behavioral Economics, Psychology of Moral and Emotional Judgment
Most-Cited Works
- → Reactance to Recommendations: When Unsolicited Advice Yields Contrary Responses(2004)582 cited
- → Consumer Response to Stockouts(2000)513 cited
- → Automatic Effects of Brand Exposure on Motivated Behavior: How Apple Makes You “Think Different”(2008)487 cited
- → Death to Dichotomizing: Figure 1(2008)447 cited
- → I’ll Have What She’s Having: Effects of Social Influence and Body Type on the Food Choices of Others(2009)430 cited
- → An individual level analysis of the mutual fund investment decision(1996)410 cited
- → Product Contagion: Changing Consumer Evaluations through Physical Contact with “Disgusting” Products(2007)300 cited
- → Vicarious Goal Fulfillment: When the Mere Presence of a Healthy Option Leads to an Ironically Indulgent Decision(2009)296 cited
- → Measuring and Mitigating the Costs of Stockouts(2006)269 cited
- → Non-Conscious Influences on Consumer Choice(2002)237 cited