Niladri Syam
University of Missouri(US)
Publications by Year
Research Areas
Consumer Market Behavior and Pricing, Supply Chain and Inventory Management, Digital Platforms and Economics, Consumer Behavior in Brand Consumption and Identification, Customer Service Quality and Loyalty
Most-Cited Works
- → Waiting for a sales renaissance in the fourth industrial revolution: Machine learning and artificial intelligence in sales research and practice(2018)773 cited
- → Customized Products: A Competitive Analysis(2005)169 cited
- → On Customized Goods, Standard Goods, and Competition(2006)130 cited
- → That's What I Thought I Wanted? Miswanting and Regret for a Standard Good in a Mass-Customized World(2008)109 cited
- → Co-Creation with Production Externalities(2013)69 cited
- → Purchasing-driven sales: Matching sales strategies to the evolution of the purchasing function(2016)57 cited
- → Putting one-to-one marketing to work: Personalization, customization, and choice(2008)54 cited
- → Diagnosing harmful collinearity in moderated regressions: A roadmap(2015)50 cited
- → Personal selling and the purchasing function: where do we go from here?(2018)48 cited
- → Manager–salesperson congruence in customer orientation and job outcomes: The bright and dark sides of leadership in aligning values(2014)48 cited