Xiaoyan Deng
Minzu University of China(CN)Northeast Electric Power University(CN)Fisher College(US)Second Affiliated Hospital of Guangzhou Medical University(CN)The Ohio State University(US)Guangzhou Medical University(CN)
Publications by Year
Research Areas
Consumer Behavior in Brand Consumption and Identification, Color perception and design, Quantum many-body systems, Physics of Superconductivity and Magnetism, Consumer Packaging Perceptions and Trends
Most-Cited Works
- → A Meditation on Mediation: Evidence That Structural Equations Models Perform Better Than Regressions(2007)1,317 cited
- → Is Your Product on the Right Side? The “Location Effect” on Perceived Product Heaviness and Package Evaluation(2009)239 cited
- → When Do Transparent Packages Increase (or Decrease) Food Consumption?(2013)184 cited
- → Monochrome Forests and Colorful Trees: The Effect of Black-and-White versus Color Imagery on Construal Level(2014)155 cited
- → A “Wide” Variety: Effects of Horizontal versus Vertical Display on Assortment Processing, Perceived Variety, and Choice(2016)125 cited
- → When and Why Saying “Thank You” Is Better Than Saying “Sorry” in Redressing Service Failures: The Role of Self-Esteem(2019)124 cited