Michael L. Capella
Villanova University(US)
Publications by Year
Research Areas
Consumer Behavior in Brand Consumption and Identification, Customer Service Quality and Loyalty, Smoking Behavior and Cessation, Digital Marketing and Social Media, Consumer Market Behavior and Pricing
Most-Cited Works
- → The Gamification of Advertising: Analysis and Research Directions of In-Game Advertising, Advergames, and Advertising in Social Network Games(2013)426 cited
- → Relationship marketing: the influence of consumer involvement on perceived service benefits(2006)249 cited
- → The impact of customer‐to‐customer interactions in a high personal contact service setting(2005)241 cited
- → Teenagers’ use of alternative shopping channels: A consumer socialization perspective(2006)152 cited
- → The financial impact of loyalty programs in the hotel industry: A social exchange theory perspective(2014)135 cited
- → The Impact of Violence Against Women in Advertisements(2010)45 cited
- → The Impact of Social Presence on Technology Based Self-Service Use: The Role of Familiarity(2009)44 cited
- → Consumption Restriction in a Total Control Institution: Participatory Action Research in a Maximum Security Prison(2015)40 cited
- → The Effect of Cigarette Advertising Bans on Consumption: A Meta-analysis(2008)38 cited
- → Do Pharmaceutical Marketing Activities Raise Prices? Evidence from Five Major Therapeutic Classes(2009)33 cited