J. Wesley Hutchinson

Publications by Year

Research Areas

Consumer Market Behavior and Pricing, Decision-Making and Behavioral Economics, Consumer Behavior in Brand Consumption and Identification, Economic and Environmental Valuation, Digital Marketing and Social Media

Most-Cited Works

• → Dimensions of Consumer Expertise(1987)4,262 cited
• → Knowledge Calibration: What Consumers Know and What They Think They Know(2000)819 cited
• → Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attention and Evaluation at the Point of Purchase(2009)748 cited
• → The Influence of Unity and Prototypicality on Aesthetic Responses to New Product Designs(1998)646 cited
• → Non-Conscious Influences on Consumer Choice(2002)237 cited
• Brand Familiarity and Advertising: Effects on the Evoked Set and Brand Preference(1986)
• → Ignoring Irrelevant Information: Situational Determinants of Consumer Learning(1991)198 cited
• → Nearest neighbor analysis of psychological spaces.(1986)165 cited
• The Prototypicality of Brands: Relationships With Brand Awareness, Preference and Usage(1985)