Márcia Maurer Herter
University of Lisbon(PT)Instituto Superior de Gestão(PT)
Publications by Year
Research Areas
Consumer Behavior in Brand Consumption and Identification, Customer Service Quality and Loyalty, Environmental Sustainability in Business, Digital Marketing and Social Media, Consumer Retail Behavior Studies
Most-Cited Works
- → Customer engagement in social media: a framework and meta-analysis(2020)472 cited
- → Green consumer values: how do personal values influence environmentally responsible water consumption?(2011)196 cited
- → Going green for self or for others? Gender and identity salience effects on sustainable consumption(2014)163 cited
- → Thinking Skills Don’t Protect Service Workers from Replacement by Artificial Intelligence(2022)102 cited
- → Green consumers and their identities: how identities change the motivation for green consumption(2016)71 cited
- → “It was not that long!”: The effects of the in-store TV screen content and consumers emotions on consumer waiting perception(2014)54 cited