Bobby J. Calder
Publications by Year
Research Areas
Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media, Marketing and Advertising Strategies, Customer Service Quality and Loyalty, Media Influence and Health
Most-Cited Works
- → Designing Research for Application(1981)1,760 cited
- → An Experimental Study of the Relationship between Online Engagement and Advertising Effectiveness(2009)988 cited
- → Focus Groups and the Nature of Qualitative Marketing Research(1977)614 cited
- → The Concept of External Validity(1982)600 cited
- → New Media Interactive Advertising vs. Traditional Advertising(1998)465 cited
- → Self-perception of intrinsic and extrinsic motivation.(1975)457 cited
- An Attribution Theory of Leadership(1977)
- → Engagement with Online Media(2010)