Julian Runge
Publications by Year
Research Areas
Consumer Market Behavior and Pricing, Digital Games and Media, Digital Platforms and Economics, Digital Marketing and Social Media, Educational Games and Gamification
Most-Cited Works
- → Churn prediction for high-value players in casual social games(2014)144 cited
- → Predicting Purchase Decisions in Mobile Free-to-Play Games(2015)82 cited
- → To be or not to be...social(2018)41 cited
- → Customer Lifetime Value Prediction in Non-Contractual Freemium Settings: Chasing High-Value Users Using Deep Neural Networks and SMOTE(2018)36 cited
- → Privacy-Centric Digital Advertising: Implications for Research(2022)32 cited
- → Price promotions and “freemium” app monetization(2022)31 cited
- → Hidden Markov models for churn prediction(2015)26 cited
- → Rapid Prediction of Player Retention in Free-to-Play Mobile Games(2016)21 cited
- → Algorithmic Assortative Matching on a Digital Social Medium(2022)19 cited