April Kemp
Southeastern Louisiana University(US)
Publications by Year
Research Areas
Management and Marketing Education, Digital Marketing and Social Media, Marketing and Advertising Strategies, Management and Organizational Studies, Service and Product Innovation
Most-Cited Works
- → Pandemic Pedagogy for the New Normal: Fostering Perceived Control During COVID-19(2021)58 cited
- → The Matchmaking Activity: An Experiential Learning Exercise on Influencer Marketing for the Digital Marketing Classroom(2018)47 cited
- → Storytelling is not just for marketing: Cultivating a storytelling culture throughout the organization(2023)41 cited
- → Telling the tale: applying a strategic brand storytelling process for STP planning(2021)11 cited
- → THE POWER OF STORY: USING STORYTELLING TO INCREASE STUDENTS’ CONFIDENCE AND COMPETENCE IN APPLYING MARKETING CONCEPTS(2020)9 cited
- → Special Issue Call for Papers: Tales of the Unexpected: Teaching Turmoil and Triumphs in Times of Crisis(2020)8 cited
- → Building authentic intercultural awareness in the business classroom(2019)7 cited
- → Influential entrepreneurs and entrepreneurial influencers: are they two sides of the same coin?(2023)6 cited
- → Tales of the Unexpected: Teaching Turmoil and Triumphs in Times of Crisis(2022)4 cited
- → Neurological Findings in Patients with Chronic Eye Inflammations(1956)2 cited