Mónica Cortiñas
Universidad Publica de Navarra(ES)
Publications by Year
Research Areas
Consumer Market Behavior and Pricing, Consumer Retail Behavior Studies, Digital Marketing and Social Media, Consumer Behavior in Brand Consumption and Identification, Customer Service Quality and Loyalty
Most-Cited Works
- → Teachers’ attitudes towards chatbots in education: a technology acceptance model approach considering the effect of social language, bot proactiveness, and users’ characteristics(2021)312 cited
- → Situational variables in online versus offline channel choice(2013)135 cited
- → Understanding multi-channel banking customers(2009)87 cited
- → Impact of seller- and buyer-created content on product sales in the electronic commerce platform: The role of informativeness, readability, multimedia richness, and extreme valence(2022)75 cited
- → The impact of product category knowledge on consumer use of extrinsic cues – A study involving agrifood products(2008)73 cited
- → The use of loyalty-cards databases: Differences in regular price and discount sensitivity in the brand choice decision between card and non-card holders(2007)54 cited
- → From familiarity to acceptance: The impact of Generative Artificial Intelligence on consumer adoption of retail chatbots(2025)51 cited
- → Attention to online channels across the path to purchase: An eye-tracking study(2019)51 cited
- → The impact of expert opinion in consumer perception of wines(2013)43 cited
- → Omni-channel users and omni-channel customers: a segmentation analysis using distribution services(2019)36 cited