Marnik G. Dekimpe
Publications by Year
Research Areas
Consumer Market Behavior and Pricing, Innovation Diffusion and Forecasting, Firm Innovation and Growth, Digital Platforms and Economics, Merger and Competition Analysis
Most-Cited Works
- → The Market Valuation of Internet Channel Additions(2002)596 cited
- → The Category-Demand Effects of Price Promotions(2001)544 cited
- → The Persistence of Marketing Effects on Sales(1995)459 cited
- → How Business Cycles Contribute to Private-Label Success: Evidence from the United States and Europe(2006)408 cited
- → The Impact of a Product-Harm Crisis on Marketing Effectiveness(2007)405 cited
- → Sustained Spending and Persistent Response: A New Look at Long-Term Marketing Profitability(1999)398 cited
- → How cannibalistic is the Internet channel? A study of the newspaper industry in the United Kingdom and The Netherlands(2002)343 cited
- → Decline and variability in brand loyalty(1997)339 cited
- → Rising from the Ashes: How Brands and Categories Can Overcome Product-Harm Crises(2012)322 cited
- → Do Promotions Benefit Manufacturers, Retailers, or Both?(2004)304 cited