Richard G. Netemeyer
Enterprise Sciences (United States)(US)
Publications by Year
Research Areas
Consumer Behavior in Brand Consumption and Identification, Customer Service Quality and Loyalty, Behavioral Health and Interventions, Consumer Market Behavior and Pricing, Job Satisfaction and Organizational Behavior
Most-Cited Works
- → Development and validation of work–family conflict and family–work conflict scales.(1996)3,571 cited
- → Measurement of Consumer Susceptibility to Interpersonal Influence(1989)2,174 cited
- Scaling Procedures: Issues and Applications(2003)
- → Financial Literacy, Financial Education, and Downstream Financial Behaviors(2014)2,048 cited
- → Scaling Procedures(2003)1,993 cited
- → Price Perceptions and Consumer Shopping Behavior: A Field Study(1993)1,319 cited
- → Developing and validating measures of facets of customer-based brand equity(2003)1,257 cited
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