R. K. Srivastava
Publications by Year
Research Areas
Consumer Behavior in Brand Consumption and Identification, Consumer Retail Behavior Studies, Digital Marketing and Social Media, Customer Service Quality and Loyalty, Consumer Market Behavior and Pricing
Most-Cited Works
- Brand Equity: A Perspective on its Meaning and Measurement(1991)
- → State of newborn health in India(2016)340 cited
- → Burden of NCDs, Policies and Programme for Prevention and Control of NCDs in India(2011)81 cited
- Metrics for Linking Marketing to Financial Performance(2005)
- → Inpatient care of small and sick newborns in healthcare facilities(2016)62 cited
- → Developmental expression and regulation of basic fibroblast growth factor and vascular endothelial growth factor in rat decidua and in a decidual cell line(1998)46 cited
- → Knowledge of private practitioners of Bangalore city in diagnosis, treatment of pulmonary tuberculosis and compliance with case notification(2018)39 cited
- → Development of Artificial Neural-Network-Based Models for the Simulation of Spring Discharge(2011)33 cited
- → Care of newborn in the community and at home(2016)29 cited
- → The initial experience of COVID-19 vaccination from a tertiary care centre of India(2021)28 cited