Fredrik Törn
Publications by Year
Research Areas
Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media, Knowledge Management and Sharing, Media Influence and Health, COVID-19 epidemiological studies
Most-Cited Works
- → Could Placing ADS Wrong be Right?: Advertising Effects of Thematic Incongruence(2008)156 cited
- → Advertising Creativity Matters(2008)140 cited
- → When communication challenges brand associations: a framework for understanding consumer responses to brand image incongruity(2006)83 cited
- → Effects of Ad-Brand Incongruence(2005)78 cited
- → Revisiting the Match-Up Hypothesis: Effects of Brand-Incongruent Celebrity Endorsements(2012)57 cited
- Effects of brand incongruent advertising in competitive settings(2007)
- Challenging consistency : effects of brand-incongruent communications(2009)
- Private Sector Data for Understanding Public Behaviors in Crisis: The Case of COVID-19 in Sweden(2020)
- Enhancing fit and evaluations in incongruent sponsorships through relational information(2013)