Joseph W. Alba
University of Florida(US)
Publications by Year
Research Areas
Consumer Behavior in Brand Consumption and Identification, Decision-Making and Behavioral Economics, Consumer Market Behavior and Pricing, Behavioral Health and Interventions, Consumer Retail Behavior Studies
Most-Cited Works
- → Dimensions of Consumer Expertise(1987)4,260 cited
- → Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces(1997)2,087 cited
- → Is memory schematic?(1983)1,147 cited
- → Consumer Perceptions of Price (Un)Fairness(2003)1,030 cited
- → Knowledge Calibration: What Consumers Know and What They Think They Know(2000)819 cited
- → The Importance of the Brand in Brand Extension(1994)803 cited
- → Pleasure principles: A review of research on hedonic consumption(2012)647 cited