Marla Royne Stafford
University of Nevada, Las Vegas(US)
Publications by Year
Research Areas
Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media, Customer Service Quality and Loyalty, Technology Adoption and User Behaviour, Environmental Sustainability in Business
Most-Cited Works
- → Determining Uses and Gratifications for the Internet(2004)992 cited
- → Green issues: Dimensions of environmental concern(1994)479 cited
- → An international analysis of emotional and rational appeals in services vs goods advertising(1999)269 cited
- → Retail Services Advertising: The Effects of Appeal, Medium, and Service(1995)250 cited
- → A Contingency Approach: The Effects of Spokesperson Type and Service Type on Service Advertising Perceptions(2002)247 cited
- → Demographic discriminators of service quality in the banking industry(1996)208 cited
- → The Public Health Implications of Consumers' Environmental Concern and Their Willingness to Pay for an Eco-Friendly Product