Lan Jiang
Jilin Normal University(CN)Florida Gulf Coast University(US)Jilin Engineering Normal University(CN)Chongqing Three Gorges University(CN)Fujian Agriculture and Forestry University(CN)Northeastern University(CN)
Publications by Year
Research Areas
Digital Marketing and Social Media, Consumer Behavior in Brand Consumption and Identification, Ecology and Vegetation Dynamics Studies, Technology Adoption and User Behaviour, Soil Carbon and Nitrogen Dynamics
Most-Cited Works
- → The Persuasive Role of Incidental Similarity on Attitudes and Purchase Intentions in a Sales Context(2009)206 cited
- → RETRACTED ARTICLE: Investigation of the evaluation system of SMEs’ industrial cluster management performance based on wireless network development(2019)123 cited
- → Enhancing consumer engagement in an online brand community via user reputation signals: a multi-method analysis(2018)106 cited
- → Consumer Reaction to Unearned Preferential Treatment(2013)93 cited
- → Comparing students' and managers' perceptions of essential entry-level management competencies in the hospitality industry: An empirical study(2017)87 cited
- → Industry Competencies and the Optimal Hospitality Management Curriculum: An Empirical Study(2019)81 cited