Samuel K. Bonsu
Ghana Institute of Management and Public Administration(GH)
Publications by Year
Research Areas
Anthropological Studies and Insights, Consumer Behavior in Brand Consumption and Identification, Customer Service Quality and Loyalty, Digital Marketing and Social Media, Service and Product Innovation
Most-Cited Works
- → Putting Consumers to Work(2008)681 cited
- → Do Not Go Cheaply into That Good Night: Death-Ritual Consumption in Asante, Ghana: Table 1(2003)233 cited
- → Co-creating Second Life(2008)167 cited
- → Colonial images in global times: consumer interpretations of Africa and Africans in advertising(2009)97 cited
- → Governmentality at the Base-of-the-Pyramid(2011)51 cited
- → The Presentation of Dead Selves in Everyday Life: Obituaries and Impression Management(2007)43 cited
- → Marketing a new African God: Pentecostalism and material salvation in Ghana(2010)43 cited
- → Barriers toward circular economy transition: Exploring different stakeholders' perspectives(2023)41 cited
- → Arrested emotions in reality television(2010)41 cited
- → Ghanaian attitudes towards money in consumer culture(2007)36 cited