Joseph C. Nunes
University of Southern California(US)
Publications by Year
Research Areas
Consumer Behavior in Brand Consumption and Identification, Consumer Market Behavior and Pricing, Decision-Making and Behavioral Economics, Social and Intergroup Psychology, Experimental Behavioral Economics Studies
Most-Cited Works
- → Signaling Status with Luxury Goods: The Role of Brand Prominence(2010)1,046 cited
- → Reducing Assortment: An Attribute-Based Approach(2001)396 cited
- → Feeling Superior: The Impact of Loyalty Program Structure on Consumers' Perceptions of Status(2008)353 cited
- → The Endowed Progress Effect: How Artificial Advancement Increases Effort(2006)237 cited
- → The Effect of Product Assortment Changes on Customer Retention(2005)231 cited
- → The Concept of Authenticity: What It Means to Consumers(2021)223 cited
- → The Malleable Brand: The Role of Implicit Theories in Evaluating Brand Extensions(2009)194 cited
- Your loyalty program is betraying you.(2006)
- → The Positive Effect of Not Following Others on Social Media(2020)183 cited