Taeyang Yang
Publications by Year
Research Areas
Neural and Behavioral Psychology Studies, Consumer Behavior in Brand Consumption and Identification, EEG and Brain-Computer Interfaces, Neural dynamics and brain function, Psychology of Moral and Emotional Judgment
Most-Cited Works
- → Detection of Drivers’ Anxiety Invoked by Driving Situations Using Multimodal Biosignals(2020)45 cited
- → Evaluation of TV commercials using neurophysiological responses(2015)32 cited
- → Characteristics of Human Brain Activity during the Evaluation of Service-to-Service Brand Extension(2018)24 cited
- → Group-Level Neural Responses to Service-to-Service Brand Extension(2019)16 cited
- → Neural correlates of anxiety induced by environmental events during driving(2018)6 cited
- → Estimation of brand extension evaluation from the brain activity using a convolutional neural network(2020)2 cited
- → Involvement of bilateral insula in brand extension evaluation: an fMRI study(2021)2 cited
- → Application and Evaluation of Signal Metering at Special Roundabouts(2019)1 cited
- → Exploring School Life Experiences and Coping Behaviors of Playground-less Middle School Students Focused on Physical Activity(2020)1 cited
- → EEG characteristics related to prediction of what others prefer(2015)1 cited