Tülin Erdem
Tisch Hospital(US)New York University(US)
Publications by Year
Research Areas
Consumer Market Behavior and Pricing, Innovation Diffusion and Forecasting, Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media, Economics of Agriculture and Food Markets
Most-Cited Works
- → Brand Equity as a Signaling Phenomenon(1998)1,876 cited
- → Brand Credibility, Brand Consideration, and Choice(2004)1,264 cited
- → Decision-Making Under Uncertainty: Capturing Dynamic Brand Choice Processes in Turbulent Consumer Goods Markets(1996)1,256 cited
- → Brands as Signals: A Cross-Country Validation Study(2005)617 cited
- → The impact of brand credibility on consumer price sensitivity(2002)551 cited
- → An Empirical Analysis of Umbrella Branding(1998)454 cited
- → Performance of Store Brands: A Cross-Country Analysis of Consumer Store-Brand Preferences, Perceptions, and Risk(2004)304 cited