Varsha Jain
ESSCA School of Management(FR)
Publications by Year
Research Areas
Digital Marketing and Social Media, Consumer Behavior in Brand Consumption and Identification, Consumer Retail Behavior Studies, Influenza Virus Research Studies, Respiratory viral infections research
Most-Cited Works
- → Setting the future of digital and social media marketing research: Perspectives and research propositions(2020)2,320 cited
- → Metaverse marketing: How the metaverse will shape the future of consumer research and practice(2022)785 cited
- → Vaccine for Prevention of Mild and Moderate-to-Severe Influenza in Children(2013)141 cited
- → Artificial intelligence consumer behavior: A hybrid review and research agenda(2023)130 cited
- → AI advertising: An overview and guidelines(2023)121 cited
- → Metaverse in marketing and logistics: the state of the art and the path forward(2023)120 cited
- → AI-driven banking services: the next frontier for a personalised experience in the emerging market(2022)118 cited
- → Immunogenicity, reactogenicity and safety of an inactivated quadrivalent influenza vaccine candidate versus inactivated trivalent influenza vaccine: a phase III, randomized trial in adults aged ≥18 years(2013)104 cited
- → A Randomized Trial of Candidate Inactivated Quadrivalent Influenza Vaccine versus Trivalent Influenza Vaccines in Children Aged 3–17 Years(2013)103 cited
- → A dual-system approach to understanding “generation Y” decision making(2013)94 cited