Rajesh V. Manchanda
University of Manitoba(CA)
Publications by Year
Research Areas
Consumer Behavior in Brand Consumption and Identification, Behavioral Health and Interventions, Psychology of Social Influence, Environmental Sustainability in Business, Climate Change Communication and Perception
Most-Cited Works
- → The Influence of a Mere Social Presence in a Retail Context(2005)529 cited
- → Embarrassment in Consumer Purchase: The Roles of Social Presence and Purchase Familiarity: Table 1(2001)400 cited
- → Does It Pay to Shock? Reactions to Shocking and Nonshocking Advertising Content among University Students(2003)276 cited
- → Three Rs of Interpersonal Consumer Guilt: Relationship, Reciprocity, Reparation(2005)194 cited
- → The Nature of Self-Reported Guilt in Consumption Contexts(2003)173 cited
- → Effects of Culture, Gender, and Moral Obligations on Responses to Charity Advertising Across Masculine and Feminine Cultures(2006)148 cited
- → Effects of age, need for cognition, and affective intensity on advertising effectiveness(2009)131 cited
- → Brand evaluations: a comparison of fixed price and discounted price offers(2000)63 cited
- → Risk perception and risk avoidance: The role of cultural identity and personal relevance(2008)55 cited
- → Safety and tolerability of KAN-101, a liver-targeted immune tolerance therapy, in patients with coeliac disease (ACeD): a phase 1 trial(2023)55 cited