John Mager
Eastern Washington University(US)
Publications by Year
Research Areas
Consumer Behavior in Brand Consumption and Identification, Customer Service Quality and Loyalty, Wine Industry and Tourism, Media, Gender, and Advertising, Entrepreneurship Studies and Influences
Most-Cited Works
- → The Business and Society course: Does it change student attitudes?(1989)140 cited
- → Fifty Years of Advertising Images: Some Changing Perspectives on Role Portrayals Along with Enduring Consistencies(2010)119 cited
- → Trends in Consumer Behavior Literature: A Content Analysis(1984)77 cited
- → Social Class in a Classless Society:(1990)6 cited
- → Marketing Implications of the Value Differences Between Soviet and American Students(1993)3 cited
- Consumer Research: Some History, Trends, and Thoughts(1985)
- → Is the whole more than the sum of the parts? Re-evaluating social status in marketing(1995)3 cited
- → Phenomenological Research: Procedures and Analysis(2014)1 cited
- → Assessing Advertising Portrayals of Women: Toward Equality but Still Sexist(2014)
- A re-evaluation of the relevance of social status in consumer behavior : is the whole more than the sum of the parts?(1986)