Thanh-Thao T. Pham
Yuan Ze University(TW)
Publications by Year
Research Areas
Technology Adoption and User Behaviour, Digital Marketing and Social Media, Customer Service Quality and Loyalty, Privacy, Security, and Data Protection, Digital Platforms and Economics
Most-Cited Works
- → The effects of product-related, personal-related factors and attractiveness of alternatives on consumer adoption of NFC-based mobile payments(2015)278 cited
- → Factors affecting the behavioral intention to adopt mobile banking: An international comparison(2020)251 cited
- What are the core drivers in consumer adoption of NFC-based mobile payments?: A proposed research framework(2014)