Magdalena Zawisza
Anglia Ruskin University(GB)
Publications by Year
Research Areas
Consumer Behavior in Brand Consumption and Identification, Social and Intergroup Psychology, Gender Roles and Identity Studies, Media, Gender, and Advertising, Gender Diversity and Inequality
Most-Cited Works
- → What Matters More—Breaking Tradition or Stereotype Content? Envious and Paternalistic Gender Stereotypes and Advertising Effectiveness(2010)93 cited
- → Psychometric Properties and Correlates of Precarious Manhood Beliefs in 62 Nations(2021)81 cited
- → Country‐level and individual‐level predictors of men's support for gender equality in 42 countries(2020)72 cited
- → When Do Warmth and Competence Sell Best? The “Golden Quadrant” Shifts as a Function of Congruity With the Product Type, Targets’ Individual Differences, and Advertising Appeal Type(2015)56 cited
- → A structured literature review of the meat paradox(2021)40 cited
- → Societies in transition: are they more sexist? A comparison between Polish, South African and British samples(2013)23 cited
- → Attending live sporting events predicts subjective wellbeing and reduces loneliness(2023)22 cited
- → Ambivalence Toward Men: Comparing Sexism Among Polish, South African and British University Students(2012)21 cited
- → Cross-Cultural Sexism and the Effectiveness of Gender (Non)Traditional Advertising: A Comparison of Purchase Intentions in Poland, South Africa, and the United Kingdom(2018)16 cited
- → Does it pay to break male gender stereotypes in advertising? A comparison of advertisement effectiveness between the United Kingdom, Poland and South Africa(2016)15 cited