Giada Mainolfi
Publications by Year
Research Areas
Management, Economics, and Public Policy, Diverse academic and cultural studies, Consumer Behavior in Brand Consumption and Identification, Diverse Aspects of Tourism Research, Digital Marketing and Social Media
Most-Cited Works
- → Tourism satisfaction effect on general country image, destination image, and post-visit intentions(2015)142 cited
- → Destination beliefs, event satisfaction and post-visit product receptivity in event marketing. Results from a tourism experience(2018)91 cited
- → Effect of economic animosity on consumer ethnocentrism and product-country images. A binational study on the perception of Germany during the Euro crisis(2015)90 cited
- → “YOU POST, I TRAVEL.” Bloggers' credibility, digital engagement, and travelers' behavioral intention: The mediating role of hedonic and utilitarian motivations(2021)82 cited
- → Exploring materialistic bandwagon behaviour in online fashion consumption: A survey of Chinese luxury consumers(2019)80 cited
- → The influence of fashion blogger credibility, engagement and homophily on intentions to buy and e-WOM. Results of a binational study(2021)52 cited
- → Not just food: Exploring the influence of food blog engagement on intention to taste and to visit(2021)41 cited
- → Luxury during trade tensions. The influence of economic animosity, cosmopolitanism and patriotism on intention to buy foreign luxury products(2021)19 cited
- → The influence of ethnocentrism and Halal trust on attitudes toward products from non-Muslim countries: A study of Moroccan consumers(2018)9 cited
- Il modello della Country Reputation. Evidenze empiriche ed implicazioni strategiche per le imprese del Made in Italy nel mercato cinese(2012)