Jerry B. Gotlieb
Western Kentucky University(US)
Publications by Year
Research Areas
Consumer Behavior in Brand Consumption and Identification, Customer Service Quality and Loyalty, Digital Marketing and Social Media, Consumer Retail Behavior Studies, Consumer Market Behavior and Pricing
Most-Cited Works
- → The Moderating Effects of Message Framing and Source Credibility on the Price-Perceived Risk Relationship(1994)777 cited
- → Consumer satisfaction and perceived quality: Complementary or divergent constructs?(1994)680 cited
- → Comparative Advertising Effectiveness: The Role of Involvement and Source Credibility(1991)266 cited
- → Developing a deeper understanding of post-purchase perceived risk and behavioral intentions in a service setting(2007)102 cited
- → The influence of type of advertisement, price, and source credibility on perceived quality(1992)70 cited
- → Consumer decision making: A model of the effects of involvement, source credibility, and location on the size of the price difference required to induce consumers to change suppliers(1992)42 cited
- → Does the Frame of a Comparative Ad Moderate the Effectiveness of Extrinsic Information Cues?(2006)30 cited
- → An Application of the Elaboration Likelihood Model(1990)29 cited
- → Understanding the Effects of Nurses, Patients' Hospital Rooms, and Patients' Perception of Control on the Perceived Quality of a Hospital(2000)24 cited