Susan P. Douglas
Publications by Year
Research Areas
Consumer Behavior in Brand Consumption and Identification, International Business and FDI, Innovation and Knowledge Management, Customer Service Quality and Loyalty, Global Trade and Competitiveness
Most-Cited Works
- → International Marketing Research(1984)950 cited
- → Collaborative and Iterative Translation: An Alternative Approach to Back Translation(2007)925 cited
- → Assessing the Impact of Country of Origin on Product Evaluations: A New Methodological Perspective(1985)715 cited
- → Advances in international marketing(1992)446 cited
- → Beyond national culture: implications of cultural dynamics for consumer research(2006)442 cited
- → Examining the animosity model in a country with a high level of foreign trade(2004)385 cited
- Evolution of Global Marketing Strategy : Scale, Scope, and Synergy(1989)