Kalpak K. Kulkarni
International Institute of Information Technology(IN)
Publications by Year
Research Areas
Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media, Sentiment Analysis and Opinion Mining, Image Enhancement Techniques, Personality Traits and Psychology
Most-Cited Works
- → A typology of viral ad sharers using sentiment analysis(2019)44 cited
- → The interaction effect of ad appeal and need for cognition on consumers' intentions to share viral advertisements(2020)28 cited
- → Sharing of branded viral advertisements by young consumers: the interplay between personality traits and ad appeal(2019)26 cited
- → Automated Flashlight System in Vehicles(2025)