Guanxiong Huang
City University of Hong Kong(HK)Coherent (United States)(US)
Publications by Year
Research Areas
Misinformation and Its Impacts, Digital Marketing and Social Media, Behavioral Health and Interventions, Climate Change Communication and Perception, Consumer Behavior in Brand Consumption and Identification
Most-Cited Works
- → Linking technological functions of fitness mobile apps with continuance usage among Chinese users: Moderating role of exercise self-efficacy(2019)196 cited
- → Trust in scientists and their role in society across 68 countries(2025)177 cited
- → Is artificial intelligence more persuasive than humans? A meta-analysis(2023)64 cited
- → The impacts of banner format and animation speed on banner effectiveness: Evidence from eye movements(2015)64 cited
- → Predicting attitudinal and behavioral responses to COVID-19 pandemic using machine learning(2022)48 cited
- → Core social network size is associated with physical activity participation for fitness app users: The role of social comparison and social support(2021)41 cited
- → Uncovering the effects of textual features on trustworthiness of online consumer reviews: A computational-experimental approach(2020)38 cited
- → The relative effectiveness of gain‐framed and loss‐framed messages in charity advertising: Meta‐analytic evidence and implications(2020)36 cited
- → Variation matters(2019)35 cited
- → Do Bandwagon Cues Affect Credibility Perceptions? A Meta-Analysis of the Experimental Evidence(2023)34 cited